One of the most important aspects of your online presence, in any business, is to give potential customers the best chance of connecting with your proposition. As technology progresses, the platforms that deliver that all important first impression are constantly evolving. Ignoring such trends can have a negative impact on your bottom-line due to poor user experience. One such advancement is how consumers interact online thanks to the recent surge of portable device use. Itís a shift thatís not slowing down anytime soon. Handheld usage is set to eclipse its desktop counterpart, rapidly expanding as consumer adoption rises year over year.
These formats include:
More importantly, conversion rates for handheld devices are now matching, or in some cases exceeding, desktops as users grow more comfortable purchasing on them. If you want your online business to survive in the future, there is one fact you cannot ignore. You simply must have a portable friendly site to compete alongside competitors who are savvy enough to have already recognized this.
As popular as portable devices have become, they suffer from one main issue, limited screen real estate. This results in a need for the most important information on your site to be displayed in a manner that offers users the easiest way to interact with your offer and become customers. Whether you are looking for a sale, or capturing a lead to start the process of selling, a well-condensed portable design is vital. A lack of consideration for portable devices can easily cause visitors to fly off your website, only to end up at a competitor who serves them information more easily digestible. This factor is even more important when considering the nature of handheld usage, often on the go with shorter than usual attention spans. You only have seconds to convince the user they should stay put. A non-optimized design is a sure way to irritate them, losing you money in the process.
Traditionally, many website owners solved this problem by creating multiple versions of a website for desktop and mobile. There are many downsides to this approach, however, regarding maintenance, cost, and search engine rankings. A better solution is to cater to your valuable traffic through responsive web design. This ensures that whatever means your visitors use to reach your domain, they will be served a flexible design to help them successfully navigate and connect with your brand. By allowing a single version of your website to adapt, you are poised to be compatible,not only now, but in the future, to different browser and device sizes.
Beware, not all developers can portray your website on this limited format effectively. Thatís why itís necessary to utilize a designer with experience on what makes mobile users tick. Creating a functional, yet atheistically appealing, design that translates across all viewing formats is no easy task. Here at Slingshot Digital, we have worked with many businesses in the same situation you might find yourself in now. Time and again, we’ve increased their bottom line with highly converting responsive designs that keep visitors happy, resulting in increased revenues for our clients. Donít get left behind, endangering your business in the process, start reaping the profits possible with RWD, view our responsive portfolio and contact us now.