High Organic Search Rankings
Organic search isn’t a complex biological concept. Rather, it just refers to the ‘standard’ search rankings you see when you run a query through Google, Bing, or Yahoo. While we say just refers, the process is really a lot more complex than it seems: Search algorithms are fundamental and challenging topics in the field of computer science, and every time you run a search, even for something simple, you’re employing one of the most complex and highly optimized algorithms people use on a frequent basis. Because of that, it’s difficult for people without a deep understanding of search algorithms and their ranking criteria to do an excellent job with local SEO – and that’s why services are able to do so well offering their expertise in this area. One great option to consider here is Google+ local optimization, which has full knowledge of the Google algorithm and its own powerful algorithmic backdrop, to boot.
Local placement is a little less complicated than standard organic search ranking optimization, because it’s the same thing, but on a reduced scale. Applying the same large-sale ranking optimization algorithms to local search networks that usually employ the same algorithm (local search engines often use the Bing! or Google engines, for instance) makes for easily optimized local results. Of course, you still need an expert to do the first part before you can get these benefits, which is why this is so often an included service.
This is one of the nicest things about local SEO services. By geo-targeting advertisements, they do everyone a favor. Sites hosting the advertisements are likely to draw in more revenue, since the advertisements on them will be more specific to users visiting the site; advertised venues are more likely to get new customers; and users are more likely to be pleased with their exposure to new aspects of the area in which they live related to their interests.